• ALS-ice-bucket-tom-cruise

    A Deeper Analysis of the ALS Ice Bucket Challenge

    Aug 27 • 324 Views • No Comments

    Social media is a prominent force in this day and age that is both necessary and essential for the success of a brand’s image. The ALS Association wouldn’t have been able to generate a much needed $79.7 million for the treatment of ALS patients without...

  • sponsored-content

    Let’s talk about LinkedIn Direct Sponsored Content

    Aug 26 • 444 Views • No Comments

    Social is only as free as the current CPC/CPM bid. Every time a social site introduces any form of sponsored content, people seem to forget that and respond by freaking out. But the fact of the matter is social media needs these ads to survive. People have...

  • mtv-vmas

    Everything you need to know about the 2014 MTV Video Music Awards

    Aug 25 • 416 Views • No Comments

    … and how social they were.   The 2014 MTV Video Music Awards were noticeably tamer than previous years (no twerking, gasp!), but still produced an array of crazy celebrities and powerful performances. The night of music celebrations took place at The...

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Facebook Rolls out New Video Ad Features

Jul 29 • 571 Views • No Comments

The long anticipated changes to Facebook video have arrived, and they’re pretty impressive. The new video advertising capabilities allow you to optimize your video...

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Taking Facebook Ads to the Next Level

It’s clichéd to repeat it, but social media has changed the world of advertising. Facebook, undoubtedly the leader of this change, is in...

Jul 25 • 546 Views

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Facebook now letting you save your favorite character polls

Yesterday, Facebook announced its new Save feature. Save allows you to keep all the interesting content you see on your news feed...

Jul 22 • 338 Views

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Unlock the Pumpkin Spice Latte: A Social Media Campaign from Starbucks

Aug 21 • 1471 Views • No Comments

The Pumpkin Spice Latte is coming out earlier than expected this year. Do I have your attention? How do I know this valuable piece of information? Simple. The Latte...

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Miller Lite Utilizes User-Generated Social Media Content for TV

3 months ago, Miller Lite started their #ItsMillerTime social campaign, asking their followers and fans through social...

Aug 18 • 559 Views

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Oreo Shows the Sweet Side of Social

Complementary to “Mel’s Mini Mini Mart” video released by Oreo in late June, which described a unique little...

Aug 15 • 537 Views

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Exploring the World with Instagram and Herschel Supply

Aug 15 • 361 Views • No Comments

Ah, Instagram- it’s the perfect place to show your best duck face, your vacation photos, or what you’re having for lunch. So, how do you use it for marketing?...

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A unique approach to Instagram Marketing with Talking Food

The English language is full of potential puns, especially when it comes to food. Laura Prouty, the brains behind @talkingfood on...

Aug 5 • 336 Views

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Pinterest Messages

New Messaging Feature on Pinterest

Aug 12 • 275 Views • No Comments

There’s no denying it: I’m basic. I’m fully prepared to point the finger of blame at Pinterest for it, too. They’re so on top of their UX game that the...

pintrest

Pinterest Trusts Me. Big Mistake.

I feel like the prettiest belle at the ball. Of all the users, in all the social networks, in all the Internet,...

Jul 5 • 734 Views