• adidas-predator

    Brand uses an Interactive Instagram Game to sell Cleats

    Aug 28 • 356 Views • No Comments

    Adidas Poland, in an attempt to appeal to its younger consumers on social media, has launched an interactive Instagram game. The campaign is designed to attract users to Adidas’ Predator soccer cleats.     To play the game, Instagram users...

  • ALS-ice-bucket-tom-cruise

    A Deeper Analysis of the ALS Ice Bucket Challenge

    Aug 27 • 963 Views • No Comments

    Social media is a prominent force in this day and age that is both necessary and essential for the success of a brand’s image. The ALS Association wouldn’t have been able to generate a much needed $79.7 million for the treatment of ALS patients without...

  • sponsored-content

    Let’s talk about LinkedIn Direct Sponsored Content

    Aug 26 • 637 Views • No Comments

    Social is only as free as the current CPC/CPM bid. Every time a social site introduces any form of sponsored content, people seem to forget that and respond by freaking out. But the fact of the matter is social media needs these ads to survive. People have...

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The Tactical Advantage of using Facebook Video Ads

Aug 29 • 397 Views • No Comments

In March, we got a taste of what Video Ads might look like when Facebook released “Premium” Video Ads. Sadly, these ads were not for the mainstream marketers as the...

facebook

Facebook Rolls out New Video Ad Features

The long anticipated changes to Facebook video have arrived, and they’re pretty impressive. The new video advertising capabilities allow...

Jul 29 • 593 Views

facebook-sign

Taking Facebook Ads to the Next Level

It’s clichéd to repeat it, but social media has changed the world of advertising. Facebook, undoubtedly the leader of this change, is in...

Jul 25 • 571 Views

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reebok

Reebok Uses Social Media to Deliver Free Shoes

Aug 28 • 439 Views • No Comments

You never know how a brand is going to use social media to promote a new product. Earlier today we talked about Adidas using an interactive Instagram game to give away...

pumpkin-spice

Unlock the Pumpkin Spice Latte: A Social Media Campaign from Starbucks

The Pumpkin Spice Latte is coming out earlier than expected this year. Do I have your attention? How do I know this...

Aug 21 • 1673 Views

miller-time

Miller Lite Utilizes User-Generated Social Media Content for TV

3 months ago, Miller Lite started their #ItsMillerTime social campaign, asking their followers and fans through social...

Aug 18 • 594 Views

Instagram Instagram

adidas-predator

Brand uses an Interactive Instagram Game to sell Cleats

Aug 28 • 356 Views • No Comments

Adidas Poland, in an attempt to appeal to its younger consumers on social media, has launched an interactive Instagram game. The campaign is designed to attract users to...

traveling

Exploring the World with Instagram and Herschel Supply

Ah, Instagram- it’s the perfect place to show your best duck face, your vacation photos, or what you’re having for lunch. So, how do...

Aug 15 • 399 Views

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Pinterest Messages

New Messaging Feature on Pinterest

Aug 12 • 287 Views • No Comments

There’s no denying it: I’m basic. I’m fully prepared to point the finger of blame at Pinterest for it, too. They’re so on top of their UX game that the...

pintrest

Pinterest Trusts Me. Big Mistake.

I feel like the prettiest belle at the ball. Of all the users, in all the social networks, in all the Internet,...

Jul 5 • 750 Views