Author archives: pslack

  • What Does Google's May Day Update Mean for Your Business

    Jun 14, 10 • 388 Views • UncategorizedComments Off on What Does Google's May Day Update Mean for Your Business

    Let's preface this article with the following: Google makes changes to its search results algorithm every day. These changes are small, and generally not noticeable, even to SEO professionals. An update in May has been causing a bit of a stir among...

  • How to plan an Internet Marketing Strategy for a New Online Business

    May 28, 10 • 501 Views • Uncategorized1 Comment

    When opening up a new business online, it's important to determine exactly how you're going to market your products or services in this new environment. Unfortunately, the days are long gone when you could rely on search traffic to bring people to...

  • Turning leads into sales – Internet Marketing Alchemy

    May 28, 10 • 429 Views • UncategorizedComments Off on Turning leads into sales – Internet Marketing Alchemy

    One of the most difficult aspects of managing any kind of search engine marketing (PPC) or SEO campaign is making use of all the data available during the campaign. A successful marketing strategy cannot be static. It's important to be able to process...

  • SEO Results: No Silver Bullet

    May 19, 10 • 399 Views • UncategorizedComments Off on SEO Results: No Silver Bullet

    SEO professionals would love a magical formula, or a special tool that allowed them to get results consistently, every single time. Unfortunately, even if the search engine algorithms were widely publicized, there would still be variables like competition,...

  • B2B Keyword Research

    May 19, 10 • 448 Views • UncategorizedComments Off on B2B Keyword Research

    Internet marketing for B2B clients in many ways is an entirely different discipline than marketing B2C businesses. The consumers of B2B services are very different. They have different concerns, very specific niches, and are they are very educated about...

  • What is SEO in the year 2010?

    May 6, 10 • 495 Views • UncategorizedComments Off on What is SEO in the year 2010?

    Search engine optimization is a discipline that changes as quickly and as often as the internet does. While the prospect of getting a website seen by search engines is as old as the internet, the idea of special optimization to achieve this hasn't been...

  • Improving Website Lead Generation

    May 4, 10 • 397 Views • UncategorizedComments Off on Improving Website Lead Generation

    Many of the companies who attend our workshops have problems with lead generation. They’ve tried pay per click, received lots of traffic but didn’t generate many leads. Often the problem for poor website lead generation will fall into one of 2...

  • How can Internet Marketing Experts make use of Mobile Websites?

    Apr 28, 10 • 348 Views • UncategorizedComments Off on How can Internet Marketing Experts make use of Mobile Websites?

    Mobile websites are nothing new. At least not in Japan, where more internet surfing is done by phone than by computer. China and Korea have also boasted a healthy respect for mobile websites since the early '00s. So why are mobile websites only now...

  • Why industry secret paranoia may be hurting your business

    Apr 27, 10 • 463 Views • Uncategorized2 Comments

    Thanks to the internet, consumers are more educated than they had any hopes of being during the heyday of the Yellow Pages. If knowledge is power, then the shopper of 2010 is big enough and strong enough to stomp skyscrapers in Tokyo. Armed only with a...

  • Streamline your Social Media Marketing using clients!

    Apr 16, 10 • 558 Views • Uncategorized1 Comment

    Social media marketing is one of the most rapidly expanding aspects of online marketing. The big stumbling block to businesses who want to advertize through social media, however, is the amount of time and work involved in logging into and using so many...