Yep, it’s happened.
Digital marketers have pried their way into the erm, “dating” app world.
Hey, brands need lovin’ too, right?
For those of you non-Tindees, let me lay down the basics: Tinder is an app that syncs with your Facebook account and connects you to other singles within the area. You’re able to build a profile of a few pictures and a bio, and your interests on Facebook are also displayed to those searching. You are then given the option to “swipe left” for those you aren’t interested in, or “swipe right” for those you are. If you both swipe right, you are alerted and then prompted to message board with them on the app.
During a recent swiping session, I stumbled upon possibly the only attractive match of the night:
With Valentine’s Day right around the corner, iHeart Radio took to Tinder for their iHeart Radio Ultimate Valentine’s Escape. Ten winners and their Valentine’s will spend a weekend in Las Vegas, including an awesome suite at the Paris Las Vegas, treatments at the Mandara Spa, dinner at BLT Steak and a private concert with OneRepublic and John Legend.
— iHeartRadio (@iHeartRadio) January 14, 2015
With the options to adjust which gender(s), age and location of people you’re trying to match with, Tinder has made it easy for brands like iHeart Radio to target a prime audience; plus, they can do it without the extra promotional charges.
No worries to those without Tinder, or even those without smartphones, you can still enter the contest on their website.
Although John Legend is already my Valentine this year, I thought I’d try to score us the hotel and spa package to save him some much needed cash and swiped right.
What do you think? Would you “swipe right” for a brand? Or is Tinder filled with enough corporate jerks as is?