ABC‘s World News Tonight has debuted a social media newscast on Facebook this week. Each day, a one-minute news roundup called Facecast: The One Thing will be recorded exclusively for Facebook and posted on the World News Tonight Facebook page. With anchor David Muir on board, Facecast: The One Thing is the first ever daily newscast for social media hosted by an evening anchor.
— World News Tonight (@WNTonight) December 1, 2014
ABC News and World News Tonight are not strangers to Facebook or social media in general. World News Tonight has over 1.5 million fans on Facebook and ABC News has over 1.8 million. Both boast a healthy amount of likes, comments and shares.
“We are grateful that our audience engages with David Muir and World News Tonight on social media all day long,” said World News Tonight Executive Producer Almin Karamehmedovic. “We’re very excited to launch a newscast that is exclusively for Facebook where users can continue the conversation beyond the evening newscast at any time.”
With an average of 864 million daily active users on Facebook, it makes sense to bring the news to Facebook, especially for the benefit of mobile users. Having news videos specifically created for Facebook is an interesting way to leverage the social platform, but I’m not sure how necessary it is, since the news organization is already on Facebook and sharing news through status updates anyway. However, what is interesting about this move is that it shows the change in the thinking and mindset of newscasters. Mobile and social is where it’s at, and they clearly see that.
Do you follow any news sites on Facebook or Twitter? Will you check out Facecast?