Beginning November 9, American Express is handing over its Instagram account. It’s a willing transfer that the company hopes will help personalize its brand more. The credit card company selected six “talented photographers, entrepreneurs and tastemakers” to contribute images to the Instagram account for two weeks.
American Express is really going out on a limb with this campaign. It’s the first time card members have ever been invited to post personal images on the company’s Instagram account. Here’s a look at the six guest contributors:
An LA-based blogger and graphic designer, Ann Kim is recognized for her chic style and minimalistic taste. Named the “Next Big Style Blogger” by Refinery29, it’s no wonder American Express selected her as one of their account’s temporary contributors.
Sisters and owners of Mikoh, a swimwear brand based in California, Oleema and Kalani Miller were American Express’s next pick. The duo is praised for their chic fashion sense and female-forward brand.
Patrick Janelle is a graphic designer, party planner, food lover and photographer. He was named the first-ever “Fashion Intsagrammer of the Year” by the Council of Fashion Designers of America.
Christina Tosi owns Momofuku, a milk bar and bakery with six locations in New York City. As a world renowned chef, she’s the proud mastermind behind the bakery’s most requested flavor, Cereal Milk.
Timo Weiland co-founded a fashion label of the same name. He’s the head designer of the company and winner of the Ecco Domani Fashion Foundation.
A partner at marketing agency Team Epiphany, Coltrane Curtis is also a full-time dad. His Instagram posts convey the importance of putting family first even while heading an award-winning company.
What do you think of American Express’s new campaign? Do you think sharing personal images from real card members will grant the company more fans and increased likeability? Will other companies jump on the bandwagon?
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