Gap is flexing their creative muscles to promote their Holiday Gift Guide this year. In addition to a special site just for the guide, they also produced ten funky mini-spots and a digital game where you play the stripes on your Gap sweater.
— Co.Create (@FastCoCreate) November 3, 2014
…and here are the short product videos. I bet the producers had fun making these, and trust me, they are a lot of fun to watch:
Hula Hoop PJs
There’s a lot of advertising noise during the holiday season, so it’s smart to stand out from the masses, and getting artists on board creates good buzz. Creative, entertaining and different, these ads make me want to go out and buy some Gap clothes, if not for myself, then for my seven-month-old nephew. He’d look adorable in some striped PJs.
What do you think of Gap’s holiday gift guide campaign?