Taco Bell released a new app this week. No big deal, right? Apps are released every day. Taco Bell knows that and wanted to make a statement with their release, so they went to social media … but, they did something a little different to get noticed.
They blacked out their social media.
Taco Bell’s Twitter, Facebook, Instagram, YouTube and Tumblr accounts all have black profiles and cover photos. Here’s what their current Twitter page looks like:
And, they’ve hidden all their Tweets except this one:
— Taco Bell (@tacobell) October 28, 2014
…and this is the only status update visible on Facebook:
And on Instagram, their homepage looked like this:
And on YouTube:
And on Tumblr:
Looks like they’ve gotten their message across! Fans on social media can’t help but notice this campaign. You might also be wondering what’s so special about this app? It allows mobile ordering, menu customization and a payment option, so you can order from your phone, skip the lines and pick up your food with little hassle.
Do you ever order food to go from your mobile phone?