Starting next week, all 21 of CBS’ primetime shows will have actors and producers posting photos and videos from their sets onto Instagram. Each show’s official Instagram account will announce who will be running the Instagram account each day. And the shows will post on the same day that their show airs. It’s a CBS Instagram Takeover.
Why are they doing this?
Chris Ender, CBS’s executive vice-president of communications said, “One of the best ways for the audience to experience a show is through the eyes of its stars. This Instagram campaign captures a week of CBS primetime, as artists release photos and videos from the sets, just for the fans.”
With the hashtag #CBSInstagramTakeover in place, fans can follow all the posts on Instagram.
— CBS Television (@CBS) October 24, 2014
Here is the Instagram takeover’s schedule and links to each show’s Instagram account:
Monday, Oct. 27:
Tuesday, Oct. 28:
Wednesday, Oct. 29:
Thursday, Oct. 30:
Friday, Oct. 31:
Sunday, Nov. 2:
CBS is using its existing fan base to bring more traffic to the primetime shows’ Instagram accounts, having fans engage and interact in a new medium. Once the fans start following their favorite shows’ Instagram accounts, CBS can continually remind viewers to tune in each week with relevant Instagram posts. CBS is no stranger to week-long social media events, but this is the first time they’ve done it on Instagram – a sign that Instagram is a popular platform with no sign of waning interest.
Will you check in on your favorite shows next week and follow their Instagram accounts?
top photo by Kobby Dagan / Shutterstock.com