Following the explosive popularity of the ALS Ice Bucket Challenge earlier this year, UNICEF’s new social media campaign has a lot to live up to. It’s called #WakeUpSelfies and it involves posting a quick snapshot of a supposedly untouched-up selfie right when you wake up in the morning.
What’s the point of this charitable social media campaign, you might ask? Well, just like the Ice Bucket Challenge, along with your participation in posting a picture to social media, you are asked to donate. In this case, the money is going toward war-savaged refugees in Syria who have filled refugee camps in bordering countries to capacity. According to UNICEF’s website, more than 1 million children have now fled Syria and millions more remain behind where they continue to be affected by the brutal three-years-and-counting conflict. UNICEF is asking for help to raise funds and meet urgent humanitarian needs.
As of early in the day on October 22, well over 26,000 tweets had been posted with the campaign’s hashtag since its October 3 launch. This easily outpaces the Ice Bucket Challenge’s 18,577 posts over the same timeframe. But who’s counting? And anyway, the $94.3 million raised from July 29 to August 27 for ALS is nothing to sneer at.
Just as with the Ice Bucket Challenge, the #WakeUpSelfies campaign asks you to nominate your friends to participate by tagging them in your post. Then you are asked to donate $5 by texting SYRIA to 70007. You can also hop on the website and donate any amount you choose.
When you search for the #WakeUpSelfies hashtag, you’ll come across posts from the likes of actor Tom Hiddleston, model Naomi Campbell and comedian Stephen Fry. With all the A-listers pitching in to promote a good cause, what more motivation do you need? You don’t have to get wet to participate – you don’t even have to get out of bed. You can even cheat a little if you want and touch up before you open the shutter.
Did you prefer endless videos of your friends pouring water on themselves for a good cause, or do you think you’ll enjoy the groggy selfies of your friends better? Do you plan to participate in the #WakeUpSelfies campaign, or is the do-something-humiliating-for-a-good-cause concept getting old?