Target is in the mood for Halloween, and they want to celebrate with their customers everywhere …. through Instagram. 30 DIY recipes and craft projects are hidden in Halloween Hills, a digital destination created by Target on Instagram.
— Target (@Target) October 14, 2014
“At Target, we’re always looking for innovative new ways to engage with our guests on social,” says Dustee Jenkins, Vice President, Public Relations and Social Media at Target. “Our team developed Halloween Hills to deliver creative, inspirational ideas to our Instagram followers — in a way that’s never been done before. We hope our guests have as much fun playing around in Halloween Hills as we did creating it.”
Here’s what you need to do:
Visit @Target on Instagram from your mobile phone
Knock (tap) on any of the houses
Select “trick” or “treat” when tags appear
See what’s behind the door! A Trick?
Or a Treat?
This will be live through Halloween night with new things popping up regularly. And if you make any of the treats or crafts, be sure to share a photo on Twitter or Instagram with the #HalloweenHills hashtag so everyone can see what you’ve made!
Halloween Hills is a creative, innovative and fun way to interact with Target through social media. The campaign keeps consumers involved with the brand in a festive, relevant way. And, they’ve already added over 14,000 fans today!