NASA is no stranger to social media. It has accounts on Twitter, Facebook, Instagram, Google+, YouTube, Vine, LinkedIn and more. Astronaut Reid Wiseman is the astronaut who killed it on Twitter with his Tweets from the International Space Station. NASA used crowdsourcing to pick their newest space suit and also set up the first global selfie, getting people around the world to take selfies and post them on Facebook, Twitter and Instagram on Earth Day this year.
Now, NASA is offering up to 150 press passes for social media users to witness the inaugural launch of Orion with a Delta IV heavy rocket. It’s a flight test for the Orion, a spacecraft built to take humans farther than they’ve ever gone before.
— NASA (@NASA) October 6, 2014
Social media users who qualify for credentials to attend this event will have the opportunity to:
- View the launch of the Delta IV heavy rocket carrying our Orion spacecraft
- Hear first-hand accounts of the mission and research goals from NASA engineering teams from around the agency and other organizations
- Get a behind-the-scenes tour of the Kennedy Space Center and Cape Canaveral Air Force Station (Note: All sites on KSC / CCAFS are subject to closure due to mission or operation requirements), including potential opportunities to:
- Get an inside look of the Vehicle Assembly Building
- Tour Orion’s production facility
- Go inside the Launch Control Center
- Meet and interact with astronaut(s) and representatives from NASA and other organizations
- Meet fellow space enthusiasts who are active on social media
- Meet members of NASA’s social media team
Registration began yesterday, October 6, and ends at 5pm Eastern on Sunday, October 19. Apply here.
NASA wants social media users who regularly produce new content, use multiple platforms and have the potential to reach a large audience. I think they’ve figured out the ability of social media users to reach a large audience and the ease with which they do so. To give social media users the same benefits previously given to only press, this puts social on a more even playing field with traditional media.