Socially Imprinting Fashion

Sep 23 • Culture • 1979 Views

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What does social media have to do with fashion? With the #socialimprint project, social media engagement became the very fabric of high fashion. Literally.

 

Fashion designer Christian Siriano took social media engagement to a new level, employing online social tools to create one-of-a-kind garments using fabric with a print informed by online conversations. During the Fashion Rocks event that took place in New York earlier this month, conversations about music and fashion were tracked, then translated into different patterns, which were then printed onto silk charmeuse cloth. Siriano then used this cloth to create two different garments, a v-neck dolman drop-sleeve floor-length dress, and an evening cape overcoat with tie waist.

 

Christian-Siriano-Verizon-socialimprint-looks
Source: Forbes Blog

 

Online social tools were used to aggregate and analyze data all night, pairing the top eight trending topics for music with the highest trends for fashion to create a specific set of colors and shapes to be used in the design. Sound complicated? It boils down to this: the show, the performers, designers and music that were mentioned the most throughout the night became part of the print.

 

Still confused? Here’s an example: “Hip Hop/Rap Female” was designated a strong green color. As Nicki Minaj dominated the night, that color figures prominently into the fabric. The word “underwear” was shown with a subtle horizontal stripe, making a big impact on the fabric – thanks to Justin Bieber stripping.

 

Need further clarification? Here’s a handy infographic to make it easier to understand:

 

socialfabric_timelinegraphic
Source: Forbes Blog

 

The resulting garments are up for auction now until October 7th, and proceeds benefit the Dress for Success charity. What do you think of this project? Do you find it intriguing, inspirational or vapid? Is it an interesting way to draw attention to a rising designer, while supporting a worthy cause, or is it just so much hype? You can join the conversation about the project on Twitter by finding #socialimprint.

 

 

 

 

top photo by s_bukley / Shutterstock.com

 

 

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