Well played, Twitter. Well played.
In a move reminiscent of the World Cup, Twitter has launched special football timelines for the 2014 NFL season. Football fans can now follow the NFL in its entirety or specific NFL games using these timelines and will see relevant Tweets in real time.
By searching #NFL, Twitter users will now see a timeline of anything and everything relating to the NFL – and not just on Sundays, though the feature will certainly come in handy then!
Here is an example of the timeline results when searching #NFL:
On their official blog, Twitter claims that users will see Tweets from people in their network “along with relevant Tweets from teams, players, coaches, press, fans and celebrities.” But don’t be fooled – per NFL rules, players and coaches will not be tweeting during game time. (Nor would it be advised – the sideline is for the team, not the Tweets!)
An interesting development of this new timeline feature is that Tweets do not need to contain the exact hashtag to be included in the results. A Tweet may be relevant about a game but not include the #NFL or #CityvsCity hashtag, but Twitter’s algorithm will still find it and pull it into the timeline, making sure users see any and all Tweets they might be interested in.
Specific game timelines are also part of the new Twitter feature, so fans can follow games they are interested in or see what other fans are saying about their team. By typing #TeamvsTeam or #CityvsCity, fans can follow any game this season; for example, tonight users can search #SeahawksvsPackers or #SEAvsGB:
Ultimately, this football timeline will allow Twitter users to engage more with content on the platform throughout the season. It will be most useful during big moments or big games, when big news breaks about a player such as an injury, to recap a weekend’s scores and more. Not to mention, mobile Twitter users can watch one game and follow more on the platform. The possibilities for use are endless!
Most importantly, Twitter itself will capitalize on the momentum of the NFL as they did for the World Cup, when they saw 672 million Tweets over the month-long tournament. Of course, a 5-month NFL season will have different metrics at the end, but it is still sure to encourage engagement for users on their platform.
We’re ready for the kickoff of the 2014 NFL season, and I, for one, will definitely be using the new Twitter timeline. Will you?
— SNF on NBC (@SNFonNBC) September 4, 2014
So this is happening tonight! FINALLY!!! pic.twitter.com/fd1aDhLnOL
— NFL on ESPN (@ESPNNFL) September 4, 2014
— NFL (@nfl) September 4, 2014
top photo by Twin Design / Shutterstock.com