Mercedes-Benz New York Fashion Week has always been an exclusive event for the who’s-who of Hollywood, up-and-coming fashion designers and veteran designers who have already marked their territory on the runway. The audience is filled with celebrities, editors-in-chief of popular magazines and the top stylists in the industry … and let’s not forget the endless lines of photographers.
In more recent years, with the rise of the Internet and social media, New York Fashion Week has become more accessible to the average person. A simple Google search of fashion blogs, like Man Repeller and Refinery 29, and an Instagram search with the hashtag #NYFW, displaying a plethora of real-time images and videos from runway shows gives anyone and everyone a front row seat to all the hot shows.
Normal speed videos and images are so last season though.
With the recent kickoff of Mercedes-Benz New York Fashion Week, we have already started to see the lucky few who have snagged an invite to these events and are utilizing the newest features on various social platforms.
If you’re an expert Instagram user, you’ve probably noticed the newest app, Hyperlapse, which is basically a video set in fast forward. The app has made its way down the runway, alongside the models and drool-worthy fashions.
In addition to simply uploading a picture of hot looks from designer collections, attendants have also been uploading Hyperlapse videos. This has been a great way to utilize Instagram for catching a quick glimpse into all those exclusive shows.
This tactic has multiple benefits for both the event attendee and the Instagram surfer. Since the video is sped up, it helps the viewer see the general theme/trend designers are using without having to look at individual photos of all 30 looks. Who really has time to sort through all the looks of the 100+ shows anyway? Hyperlapse also has a video-stabilization feature; no one wants to see a wobbly video that gives them motion sickness, especially when it’s going 12x the normal speed.
Social media allows all of us to attend the event and enjoy a first look at what the upcoming fashion season will bring. Which designer collection do you hope to see on Hyperlapse?