Target is using YouTube stars to promote its new reality/design show called Best Year Ever, which will help college students makeover their dorm rooms. The show will premiere on Target’s YouTube channel and also on the pages of each of the YouTube stars.
According to Target, the YouTube stars participating are:
Here’s a sneak peak, and the first episode should be up later today.
If you want to go shopping for new dorm décor, you can visit Target’s Back-to-College collection to prepare for your #BestYearEver.