As a fan of budget airlines, I appreciate the option to pay for what I want to use. However, not everyone educates himself or herself before flying with a new airline. And in all honesty, that’s not the selected airline’s fault.
Spirit Airlines receives a ton of negative feedback for their extra fees — optional fees, might I add. Choosing a seat, checking a bag or printing a boarding pass at the airport all cost extra. How do I know this? Well, I’ve flown Spirit more than once, but I also read the fine print! (A task that most people choose not to do.)
What goes great with a budget airline ticket? Disgruntled passengers. Spirit is aware of this. I wouldn’t want to work in customer service for this company, but instead of rolling their eyes and simply hearing their customers out, Spirit has launched a pretty awesome campaign encouraging people to complain about their airline – or any other airline for that matter.
Accompanied by a catchy, clever Vimeo, Spirit’s campaign rewards each complaint with 8,000 free airline miles.
Although the campaign is awesome, Spirit forgot to do one thing: create a hashtag. Damn! They do have a landing page for the giveaway but when trying to follow the conversation on Twitter, it’s extremely difficult.
So, yes, I like Spirit Airlines. If I’m going on a weekend trip and I can get away with packing only a backpack that will be stuffed under the seat in front of me, print my boarding pass at home and pass on the drinks provided on the flight, then Spirit is a great option for budget fare. But, their social media planning could use a touch of tweaking. The video is great, funny and really gets the message across – but, to increase the conversation and easily interact with customers, create an easy to remember hashtag.
C’mon Spirit, hashtags are free – unlike your baggage policy. Haha … I joke.
A few ideas you’re free to steal:
#F**KSpiritGetMiles (Like the song “F**k B*tches, Get Money”)
Do you fly with Spirit? Are you claiming your free 8,000 miles?