The first images of the Marc by Marc Jacobs AW14 campaign have hit the Internet fashionistas with the edge and diversity we could only expect.
From the 70,000 entries whittled down to the chosen 9, this campaign was casted by an Instagram campaign in early April using #CastMeMarc. Hopefuls had the chance to become one of the chosen few by posting a selfie and tagging it with the #CastMeMarc. As the first images of the winners have dropped, the twitter fashion critics are weighing in on the spirited and dynamic shots.
— Marc Jacobs Intl (@MarcJacobsIntl) April 29, 2014
This is not the first time fashion has looked to Instagram for a fresh new look. Back in 2011, Levi’s did a similar campaign, #IamLevis, to find the faces for their new collection.
In both cases, I find that this type of engagement on social media is displaying the truest efforts of “living your brand.” These brands have based their culture in the youthful movers and shakers of this world – what better way to connect with your target than allowing them to be the face? Though many still complain about the use of unrealistic standards of beauty in the fashion advertising, there is something to be said about the desire to find real risk-takers, the ones making statements on their own. I forecast fashion brands will continue to use these InstaCastings as a way to not only find the undiscovered, but just as social should – to further connect with their following.
So, better start learning your best InstaAngles ladies and gents, it’s time to play America’s Next Top InstaModel.
top photo via twitter.com/MarcJacobsIntl