I cannot recall when I first started using yo as a pronoun, but once I started there was no stopping. Similar to like, the filler occupying dead stretches of audible thought, yo has a way of escaping my tongue far more often than I’m comfortable with. There’s just something so linguistically satisfying about using it, I can’t not use it. It’s the lexical equivalent of cigarettes.
Source: Urban Dictionary
Well, some brilliant tech entrepreneurs must have felt the same way, because Yo., the iOS app that lets users message each other with the greeting Yo—just the greeting Yo, and literally nothing else—was recently offered 2.5 million in venture capital and boasts more than 1 million active users.
The app’s surprising and altogether belief-defying ascension to the top of the App Store charts (as of 6/24/2014 it’s #16, but it has been as high as #5) was enough to garner the attention of satirical comedian Stephen Colbert, who swiftly popped the Yo market bubble before it could swell any larger.
Going forward, I’ll try to use yo less in my speech. Not because it’s beneath me, but because 1 million little punks are using it too, and probably incorrectly. Like Woody Allen once said, “I would never want to be part of a club that would have someone like me for a member.”