Turtle Reveal through Social Media

Jun 24 • Social Media • 1718 Views

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If you’re a Teenage Mutant Ninja Turtle fan, you have the chance to get involved with the movie like never before. Thanks to social media, you can directly impact the unveiling of exclusive character posters. And once all the posters are revealed, everyone gains access to a new exclusive trailer. All you need is a Twitter account and knowledge of hashtags.

 

 

TMNT’s Facebook page features a video of Megan Fox promoting the turtle reveal. She explains it quite eloquently: simply visit TurtleReveal.com and click on your favorite Ninja Turtle – Leonardo, Michelangelo, Raphael or Donatello – and use the popup screen to “vote” for them by tweeting on Twitter using the appropriate hashtag (#TeamLeonardo, #TeamMichelangelo, #TeamRaphael or #TeamDonatello).

 

 

What’s the reasoning behind this? Why is the TMNT Movie using social media to advertise its release on August 8? Couldn’t Nickelodeon just release the trailer on a scheduled date like everyone else? You bet, but it wouldn’t have the same impact.

 

 

First of all, social media marketing acts as a virtually free form of advertising. Nickelodeon makes a website, puts together a few videos to promote that website, and fans do the rest of the work spreading the word and getting the movie out there.

 

 

Then, it instills a sense of camaraderie, of teamwork, among fans. Everyone must work together and do their part to unlock the new posters and trailer. It’s exciting, thrilling and engaging to feel involved in the release of something fans are excited about. The anticipation helps it stay on the forefront of fans’ minds and keeps them coming back to the website to check the progress.

 

 

Finally, with all this hype leading up to the movie release, fans then feel a sense of duty to make the movie a priority over other new releases, to see the footage that they have been so excited about for months.

 

 

Sure, some people will see through the “forced sharing” required to get a reward, but the people who are excited about being involved far outweigh the naysayers.

 

 

Eric Turtle

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