When you think of the different social platforms big brands use to market their goods you instantly think of Facebook, Twitter, and Instagram, right? Given the right campaign, you may even consider YouTube and Pinterest as great ways of reaching an audience.
But, what would you say to a 10-second window of opportunity? Well, some brands understand that short and sweet can pack a punch, and it may be all you need to grab one’s attention.
Well-known labels like American Apparel, Taco Bell, GrubHub, the NBA, Acura and even fashion designers like Rebecca Minkoff are using SnapChat to alert their devout followers with exclusive extras.
Here are just a few of the brilliantly schemed promotions.
Taco Bell used Snapchat in May to inform people about the return of the Beefy Crunch Burrito – although some may have been more excited about the snap rather than the news.
Designer Rebecca Minkoff offered fellow fashionistas a first look at her spring collection just moments before it hit the runway. Talk about special treatment.
— Rebecca Minkoff (@RebeccaMinkoff) September 5, 2013
Acura tweeted a promo inviting people to add them on Snapchat with an incentive. The first 100 people who added Acura would receive an exclusive clip of the NSX prototype! Yeah, that’s dope.
Looking for tech-savvy interns? Try GrubHub’s approach.
The NBA hyped the MVP award ceremony to basketball fans with a three photo segment of Snapchats inviting them to tune in.
What’s most enjoyable after discovering these creative and funky ways of promoting a brand, is that not only are you getting work done for your company, but you’re building a more intimate relationship with your consumers. Didn’t think Snapchat could be so beneficial, did you?
How do you use Snapchat to market your brand?