Amazon 3D Smartphone Reveal in T-minus 1 hour!

Jun 18 • Business • 1918 Views

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Let’s play the game, “Which one is not like the others?”

 

Here are your options:

  1. iPhone
  2. Android
  3. Amazon

 

Thanks for playing, sport, but it turns out that this was a trick question. You may have been tempted to go with C, but here’s your fun fact for the day: Amazon will release its first smartphone today.

 

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Here is what you need to know about the Amazon smartphone:

 

1. The smartphone project has a code name—Duke— which makes the whole thing exponentially cooler. Amazon’s Lab126, an “inventive research and development company,” has been developing the phone from as far back as 2009.

2. The phone supposedly has 3D features that work without glasses. Four infrared cameras will flash light off the user’s pupils, tracking his/her gaze and allowing the image to move with the user. Here is a teaser video that Amazon released earlier this month that shows testers’ reactions to the phone:

 

 

Skeptics point out that other companies have tried to match 3D and phones, but have had little success. It reminds me of my first touchscreen phone, when I tried to press the number 5 and 8 came up instead. Hopefully, Amazon will have more luck.

 

Another question is whether or not developers will care to make 3D apps for the phone. To appeal to potential buyers, the Amazon Appstore will need to have enough apps and games for customers to choose from.

 

3. According to the Wall Street Journal, Amazon has signed a deal with AT&T to make the carrier the exclusive distributor of the new phone. Got Verizon?  Despair not: Amazon might also sell the phone close to cost on Amazon.com.

4. The price of this novel phone remains to be seen. Many are curious about how Amazon will compete in a smartphone market where Apple and Samsung dominate. If Amazon can come in with disruptive pricing, it might incentivize consumers to buy the phone.

 

What do you think about this new phone? Does the possibility of 3D call to your inner tech geek? Keep an eye out for today’s launch, which will take place in Seattle at 1:30 ET. Mashable will be live-blogging the event with updates, which you can follow here.You can also find updates through Twitter here:


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