June is LGBT Pride Month. There are many nationwide events, parades and campaigns surrounding the celebration. This year, General Mills cereal, Lucky Charms, decided to celebrate not only LGBT Pride, but pride in anything that makes someone exceptional, different or, more specifically, colorful.
In honor of all the different beliefs, preferences and physical appearances that make our world special, Lucky Charms asked people to tweet reasons they are unique with the hashtag #LuckyToBe – and people are already tweeting away!
— Damon Suede (@DamonSuede) June 6, 2014
— Anna Squibb (@asquibb) June 5, 2014
— Canadian Dad (@CanadianDadBlog) June 4, 2014
— Tommy Christopher (@tommyxtopher) July 2, 2013
Here is the video from Lucky Charms explaining the campaign:
We’re #LuckyToBe surrounded by such inspiring and supportive marketing campaigns! What are you Lucky To Be?