Twitter is presenting a documentary in the Cannes Lions International Festival of Creativity in France this year. And the plan is to record people’s reactions and use that in the completed film. If this sounds a little confusing, join the club. The main gist of the documentary seems to be that Twitter has changed the conversation and made stories #LIVE. It also focuses on creatives who use Twitter regularly and how they are using it.
“Essentially the message is that the creative process is becoming faster and more open,” says Joel Lunefield, Twitter’s VP of global brand strategy, told Mashable. “The culture has shifted to live.”
Here’s a snippet of the film
According to Twitter:
Live storytelling is changing our definition of who and what is “creative.” It’s no longer the rarefied skill of a few people. Everyone can be creative nowadays, everyone is their own media company, everyone can participate in stories and ideas are constantly bubbling up from the audience.
I often turn to Twitter for breaking news and up-to-date information. No matter what the subject, Twitter has the real-time conversation about it.
Has Twitter changed the way you do things?