Musicons: Coke’s experiment in China

Jun 6 • Culture • 1670 Views

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Coke is full of creative and innovative ideas. They have created mini cans, social packaging and much, much more (including the spoof social media guard). This summer they have joined up with Isobar to create Musicons, QR codes on Coke bottles that allow people to share music through WeChat, a social media messaging app in China.

 

 

Cute idea! Coke does a great job of thinking outside the bottle and engaging social.

 

 

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