As if I needed another reason to love Justin Timberlake, he goes and pulls an adorable and smart crowdsourcing stunt that resulted in a charming music video.
JT’s newest single, Not a Bad Thing, is accompanied by a video filled with real-life love stories and photos from his fans. The King of Pop utilized his enormous fan base to star in and essentially create his newest music video.
The project began with Timberlake asking fans to tweet pictures and personal love testimonials using the hashtag #notabadlovestory. He then combined the plethora of submissions into one documentary-esque music video.
What a great way to include fans in your career, JT! We love the video, the song and you!
— Miss Jackie (@missjackieee) May 23, 2014
— Pau Sotelo (@PauSotelo96) May 23, 2014
— MUY BIENNE (@genicabienne) May 22, 2014
— Tyson (@CuRecka) June 3, 2014
— Lillianette (@Lilly_92) June 3, 2014