“HOLLA Dayz” is a regular series covering the best media surrounding holidays or occasions worth talking about. Brands, people, bots – they’re all fair game. See how others are celebrating socially and what you can learn from their messages!
#MemorialDay – a time to remember the brave men and women who have served and sacrificed for our country. As the saying goes, “freedom isn’t free.” It has been paid for by veterans – past, present and future – who give their lives so we can continue to live freely in this great country.
Unfortunately, our society has turned Memorial Day weekend into the unofficial start of summer, a day to celebrate and party with barbecue and beer. That notion of Memorial Day is true for many Americans, but it is important to remember the real reason for the holiday – something many people and brands struggled with on social media yesterday.
Some understood the importance of the holiday and made sure to convey a humble, patriotic message.
— LivingLifeCountry (@BackwoodsTunes) May 26, 2014
They stood for our country and today we stand for them. Thank you to those who have fallen to let us rise up. #memorialday
— Ryan Seacrest (@RyanSeacrest) May 26, 2014
— Anthem Lights (@anthemlights) May 26, 2014
"Everything that we hold precious in this country was made possible by Americans who gave their all." —President Obama at Arlington Cemetery
— The White House (@WhiteHouse) May 26, 2014
— Sears (@Sears) May 26, 2014
Others were funny but still patriotic …
— Me When I.. (@MeWhenl) May 26, 2014
… and some flirted with appropriateness, acknowledging the holiday while still attempting to get their brand message across.
— NASCAR (@NASCAR) May 26, 2014
Sam's Club wishes you a happy & safe Memorial Day! Sam's Club is open today until 6 pm for all members.
— Sam's Club (@SamsClub) May 26, 2014
Worded well, but still self-serving.
Not so sure about this one…
— MLB (@MLB) May 26, 2014
This one seems borderline…
— Subaru (@subaru_usa) May 26, 2014
As does this (though Toms tweeted another generic #MemorialDay message)
— TOMS (@TOMS) May 26, 2014
But the worst offenders completely missed the mark, forgetting the true reason for Memorial Day or forgetting to mention the holiday altogether.
Talk about tacky… there isn’t even an American flag in this picture.
— The Mirage (@TheMirageLV) May 26, 2014
— Fat Daddy's Live (@fatdaddyslive) May 26, 2014
— Stone Brewing Co. (@StoneBrewingCo) May 26, 2014
Worst #MemorialDay HOLLA:
Pretty sure this holiday shouldn’t be made into a sex symbol.
I love a man/woman in uniform. Happy #MemorialDay & Thank You!
— Kimberly Kane (@kimberlykane) May 26, 2014
How did your favorite brands do? Did they capture the true meaning of #MemorialDay, or did they turn it into a self-serving marketing message?