You don’t always have to go big to premiere a big idea. Sometimes going small – even mini – is just the right touch. Introducing Coca-Cola’s new mini-sized cans of Coke. To bring attention to the 0.15 liter drink, ad agency Ogilvy Berlin and Coca-Cola set up mini-kiosks in five locations throughout Germany featuring mini-vending machines and a mini-vendor to dispense the mini-drinks.
Their tag line? “It’s the little things in life that make us happy.”