So, what’s the deal with hashtags? When did the pound sign morph into something else entirely, and why are they suddenly everywhere? More importantly, do they have any value?
Hashtags are a way of generating interest within the limits of a 140-character tweet. Because there are not many ways to make a tweet stand out, hashtags have become a way to more easily find posts related to a certain topic and a way to draw attention to something important. They’re used for emphasis and to encourage people to share something; they can generate a lot of interest, as was the case earlier this month when Michelle Obama tweeted a photograph of herself holding a handwritten sign with the slogan #BringBackOurGirls.
Advertisers have jumped on the hashtag bandwagon using the ubiquitous little symbols to drive home their advertising slogans. In fact, more than half of the advertisers in the 2014 Super Bowl used hashtags in their commercials. Our favorite is Hyundai’s: #nicehashtag.
Regular people use hashtags, too – sometimes effectively, sometimes annoyingly. #PleaseDon’tHashtagYourFeelingsAboutYourDinner. While hashtags have their place, and we’re all for them being used for worthy causes, we do think Jimmy Fallon has a point.
This post is sponsored by Splash Media