Here in the US, the Federal Aviation Administration (FAA) presently has a ban on any and all uses of drone technology for commercial purposes. Personal uses of the technology are perfectly fine (and honestly, how would law enforcement be able to prevent it?), but businesses that enter this sphere are increasingly finding themselves at the receiving end of “cease and desist” letters. Watch this Lakemaid Beer video for an example.
In foreign countries, however, where experts predict this technology proliferating and accelerating at an even faster pace than here in the States, the regulatory arms of government are not so onerous. Companies overseas are used to doing whatever the hell they want, including employing children in sweatshops of ill repute. And now, unsurprisingly, they can fly drones wherever the hell they want, too.
And that’s just what Coca-Cola did. They flew drones over Singapore.
In fairness, the video is actually quite well produced, complete with beautiful panoramas of the cityscape and a feel-good message dedicated to the migrant workers of Singapore who, much like their counterparts in the US, often go overlooked and underappreciated.
If the future of drone technology is free cola and schmaltzy advertisements, then let’s get to it already.