It’s a brilliant strategy.
A billboard in Lima, Peru purifies 100,000 cubic meters of air every day. Created by the University of Engineering and Technology of Peru (UTEC), this billboard combats one of the most polluted cities in South America.
Peru is a developing country with construction work on every block. Needless to say, Peru produces a lot of pollution, which in turn can cause cancer and cardiovascular disease (according to the World Health Organization). UTEC is currently building a new campus, so they placed this innovative billboard in the middle of the construction site – advertising the new campus and cleaning the air.
The billboard works by absorbing the dirty, polluted air, filtering it through a water system and then releasing cleaner air to a radius of five blocks, benefiting the nearby construction workers, neighboring businesses and people.
Technology and engineering really do have the power to solve problems. And advertising can do some good, too. What a wonderful world we live in!
If you could create a billboard that did something helpful for the environment, what would you like to create?