It’s all about brand awareness, people! Don’t try to sell me something by posting 10 posts a day about your amazing product. Let me get excited about it; let me have fun with it and if there’s a competition, even better!
CB2 – with their first campaign, APT CB2 – is allowing Pinterest fans vote on which items will be used to furnish an apartment in New York. 5 rooms will be entirely decorated in 5 days by 5 guest pinners and the Pinterestsphere. Basically, I get to pretend I own a beautiful New York apartment, have an endless budget and can decorate however I want. #WINNING
This is a great way to utilize a social platform to put an interesting twist on contests and campaigns. Moreover, it doesn’t come off like a hard sell from an aggressive car salesman. Instead, it makes me want to know more about their brand and check out all the stuff I can ‘pin’ for my future home. High-five CB2!
Are you going to participate? Have you purchased from CB2 before? If so, let us know!