The Sumatran tiger is going extinct. It’s not the only species going extinct, but it’s very exotic, and it’s the species that DDB New York, in conjunction with the Smithsonian National Zoo and the Conservation Biology Institute, chose to save with The Endangered Song Project. Science, music and social media are being combined to raise awareness in this Earth Day initiative, and you can play a part.
There are only 400 Sumatran tigers left, so DDB asked indie rock band Portugal. The Man to write a new track called “Sumatran Tiger” and release it only on 400 lathe-cut vinyl records. These records are supposed to degrade after around 100 plays. So, the 400 influencers who received the record (musicians, actors, activists, conservationists, bloggers and journalists) were asked to keep the song alive by digitizing it and sharing it through social media with the hashtag #EndangeredSong.
The song will go extinct unless it’s digitally reproduced and shared. This whole campaign is designed to find new and different ways to inspire the next generation of conservationists … to get people to think about and care about the world around them.
Here’s some of the chatter I found around the Internet about #EndangeredSong.
— National Zoo (@NationalZoo) April 22, 2014
— Melómanos.tv (@Melomanos_tv) April 22, 2014
Translation: The band @PortugalTheMan celebrate earth day with the song #SumatranTiger
Search for uploads of “Sumatran Tiger” on these sites
Will you do your part? Share the #EndangeredSong to support an endangered species!