HOLLA Dayz: April 20th Edition

Apr 21 • Culture • 3287 Views

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“HOLLA Dayz” is a regular series covering the best media on holidays or occasions worth talking about.  Brands, people, bots – they’re all fair game.  See how others are celebrating socially and what you can learn from their messages!

 

Easter

In a somewhat surprising twist, most national brands didn’t mention Easter on their social platforms.  Perhaps they were trying to avoid alienating non-Christian customers with a religious message, but these brands really only hurt themselves – they came across irrelevant and out of touch.  The big brand winners were those willing to risk a bit of backlash for a timely tweet.

 

 

 

 

Not to be outdone, feminine beauty products got colorful in their depictions of the spring holiday.

 

 

 

 

 

Celebrities love Easter too.

 

 

 

 

Even though Easter Day is over, Calvin still knows what’s up.

 

 

Best Easter HOLLA: AT&T.  In terms of creating a relevant social media presence, this tweet was timely AND asked for audience participation, increasing engagement for the brand.  Well done, AT&T!

 

 

4/20

Of course, April 20 is 4/20, also known as “Pot Day” or “Weed Day” to many.  According to a wayvs expert, 4/20 celebrations originated because 4:20 p.m. was the time kids would get out of class and go behind the dumpsters to light up.  Personal opinions and pot stigmas aside, we can all agree the Internet had a lot of funny things to say about the unofficial holiday.

 

 

 

Andrew Brandt, sports columnist for ESPN and Sports Illustrated, joked about the ramifications of 4/20 – at least, we hope it’s a joke for the sake of the players.

 

 

Here at wayvs, we were curious how brands in the food services industry would market their products on the particularly festive holiday (munchies, anyone?).  While some addressed 4/20 head on, others played coy but still managed to get their tasty treats out there for hungry customers to notice.

 

 

 

Did Taco Bell try to get in on the 4/20 action?  You decide based on this cryptic tweet.

 

taco bell tweet

 

Best 4/20 HOLLA: Ben & Jerry’s.  The play on the word “baked” with a brand product is perfect, not to mention the timing of the tweet: 4:20 p.m. ET.

 

 

Celebrities are some of the biggest proponents of legalizing marijuana, and 4/20 afforded them the opportunity to show their support socially.

 

 

 

Of course, no conversation about cannabis would be complete without the smoke master himself, Snoop Dogg:

 

 

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Happy Easter. Hahahahahahahah 2funny. 420!!!

A post shared by snoopdogg (@snoopdogg) on

 

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Dj snoopadelic. 420

A post shared by snoopdogg (@snoopdogg) on

 

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Happy 420. !!!! Now blow out da candle

A post shared by snoopdogg (@snoopdogg) on

 

The Fake CNN continued the 4/20 fun today:

 

 

But the best celebrations of April 20 – whether you considered it Easter or 4/20 – were accomplished by those who combined the two holidays into one.  For example:

 

 

 

 

 

 

Whether you celebrated Easter or 4/20 yesterday – or both – we hope you had a great April 20. Did you see any other HOLLAs worth discussing?

 

 

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1 comments
Adriana Rodriguez
Adriana Rodriguez

Haha, Easter on 4/20 - I love the irony! Good write-up and fun read.

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