Nothing quite destroys my faith in humanity like April Fools’ Day, the one day each year when years of built-up trust with my closest friends, family and coworkers collapses in a series of gags. And thanks to social media, those gags have never been easier to commit. But alas, they’ve also never been so unfunny.
You’re pregnant, engaged, crowning, and in a domestic partnership? Really?
Here’s my graph of April Fools’ pranks, with 99% of tweets and posts charted.
A few brands with deep pockets (and brilliant marketers) managed to buck the trend. Here are some of their best.
Virgin Airlines & Nest
Do you have a favorite Brand April Fool’s Prank?