April Fools’ Day from Big Brands

Apr 2 • Culture • 1680 Views

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Nothing quite destroys my faith in humanity like April Fools’ Day, the one day each year when years of built-up trust with my closest friends, family and coworkers collapses in a series of gags. And thanks to social media, those gags have never been easier to commit. But alas, they’ve also never been so unfunny.

 

You’re pregnant, engaged, crowning, and in a domestic partnership? Really?

 

Here’s my graph of April Fools’ pranks, with 99% of tweets and posts charted.

 

april-fools-graph

 

 

A few brands with deep pockets (and brilliant marketers) managed to buck the trend. Here are some of their best.

 

Domino’s

Dominos

 

 

Google

Hasslehoff Photobombs

 

Virgin Airlines & Nest

 

 

AirBRB

 

 

 

Do you have a favorite Brand April Fool’s Prank?

 

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