How long can you go without touching your phone?
A few minutes? Half an hour? Maybe even a few hours?
If you are among the nearly 60% of American adults with smartphones, chances are your phone is your lifeline. So much more than just a mechanism for calls and texts, the cellphone has developed into a portable hard drive for anything we could ever want or need. Dining, transportation, entertainment, business, home services… there are apps for everything these days! With an ever-increasing plethora of options for our smartphones, it’s no wonder Americans struggle to “unplug.” More than a few minutes without a cellphone often leads to severe #FOMO, while more than an hour without a phone can lead to sheer insanity!
But what if you could unplug for a good cause? How long could you last without your phone in that case?
UNICEF is presenting that exact challenge to citizens of the world via the UNICEF Tap Project. A global campaign designed to provide clean water and sanitation to children around the world, the UNICEF Tap Project highlights our dependence on technology by positioning cellphones in competition with something far more vital—clean water, a basic necessity to live. The project illuminates that while many humans are worried about their latest text message or Snapchat, others, such as children in the Philippines, are simply worried about finding access to clean water. In the battle of want vs. need, I’d say the need for clean water trumps the desire to text a friend, wouldn’t you?
For every 10 minutes that you don’t touch your phone, Giorgio Armani Fragrances and other generous donors will fund one day of clean water for a child in need. It’s that simple! The campaign ends today, so hurry to uniceftapproject.org on your cellphone and download the app. Then, take 10 minutes to run the timer when you don’t need your phone—while you’re cooking dinner, taking a shower, or out for a run—and turn your tech-free time into water for someone in need. It couldn’t be any easier!
Today alone, those who have chosen to go phone-free as part of the UNICEF Tap project have provided over 3.2 years of clean water to those in need. While 3 years of clean water is good, we can help make that number better—how about 5 years, 8 years, or 10 years of clean water? Let’s work together to increase access to clean water and sanitation services for those around the world. Hey, in the process, you might find out that it’s not so bad to unplug after all!