Five months ago we shared Software Advice’s Social Media Content Optimization Survey. Software Advice created this survey, in conjunction with Adobe, to gather data and determine which social media content optimization tactics are most effective.
They are about halfway through gathering data and decided to share the results they’ve received so far:
Using images and photos are the most successful tactic, followed by hashtags, usernames and specific targeting.
Nurturing relationships, growing followers and raising brand awareness are all top outcomes of optimized content.
Who’s taking this survey?
If you haven’t taken the survey yet, please do, and/or share it with coworkers and other social media followers.
Ashley Verrill, content strategist from Software Advice, said:
“Social media gives businesses a chance to build a brand and voice online that they weren’t previously able to establish. By targeting specific people and groups with things like hashtags and @-mentions, marketers are able to better personalize their interactions, which yields better customer relationships and deeper loyalty–two things that our survey shows are important goals for companies optimizing content for social media.”
We agree, Ashley!
Have you taken the survey yet? Do you agree with the results so far?