Allstate has a wonderfully entertaining brand mascot with its Mayhem character. He has been featured in many TV commercials and even has his own Facebook page. And now Mayhem is letting loose on the March Madness theme. As an official NCAA Tournament sponsor, Allstate is calling their campaign March Mayhem and showcasing it on Twitter, Facebook and Vine.
Mayhem delights in your broken brackets.
Mayhem has more than 61K Twitter followers.
— March Mayhem (@Mayhem) March 22, 2014
Mayhem has over 1.7 million likes on Facebook.
On Vine, Mayhem has most than 1K followers.
Allstate has hit a home run … or, err, made a slam dunk with Mayhem’s antics. Not bad for an insurance company.
What do you think of the March Mayhem campaign?