Imagine coming up with an idea, sending out a tweet and starting a conversation about it … and then having the idea come to life because a brand was listening? That’s what happened recently with Amtrak.
Author Alexander Chee was interviewed in December by Pen.Org. When asked where his favorite place to write was, he answered:
“I still like a train best for this kind of thing. I wish Amtrak had residencies for writers. And after trains, libraries at night, especially empty ones.”
Zach Howard, the senior editor at Quartz, then tweeted out the article and writer Jessica Gross responded:
— Jessica Gross (@jessicagross) December 26, 2013
And within hours, Amtrak responded with this:
— Amtrak (@Amtrak) December 26, 2013
And within days, Jessica found herself on a trial run!
Now, Amtrak is offering the #Amtrak Residency, where 24 writers will be picked over the next year to travel on Amtrak in a private sleeper car equipped with a desk, a bed and a window. Both emerging and establish writers are eligible, the cost is free and residencies will last anywhere from 2-5 days. (I don’t know about you, but I’ll be applying!)
Kuddos to Amtrak for listening to the social conversations around their brand and making things happen. Those are the kind of responses that endear people to your brand and keep it alive.
Nice job, Amtrak!
top photo by Richard Thornton / Shutterstock.com