Google loves to buy companies. Some get sold, some make profits, some get snubbed, and some are really just to get the best and brightest minds in the tech world under the Google umbrella. The trend continues today with Google’s acquisition of Green Throttle, a startup video game company.
This is leading to speculation of a Google/Android-based video game system. That’s one concept, but Google may be moving more toward an all-in-one-entertainment system. Think about it… we have Chromecast for video, the Android market is already pushing games, and YouTube has been pushing more live streaming content recently. It all adds up to one box—maybe a nice little kit ranging from $50-300? Now, that would be nice! However, Google hasn’t really ever been that big on hardware, but has always been big on data collection. This could lead to a range of new hardware and gaming systems from various manufacturers, and that concept I like. But for Google, it’s all about that data, to get the right ads in the right place. That would be great news for marketers if Google takes that route.
I can see it now… you buy a Google/Android box, (likely from the same manufacturer as your phone), log into your Google account, and you’re ready for streaming, gaming, social networking, and syncing all your data! And Google will be tracking your every click, button mash, and scroll along the way. All for the low, low price of a targeted ad on your loading screen. Or maybe even in the background of some of your favorite games. Why couldn’t the billboards in the background of Grand Theft Auto be from a real company that you might actually buy something from? Maybe on this hypothetical system they will! Some people will hate that concept, but from a personal and professional standpoint, I hope I’m right.