Wayvs CEO Brian Bethel had the opportunity to sit down with Ramy Gorkowski, Director of Integrated Promotions Marketing at FX, to discuss FX’s first year at SXSW and its Strain Pods.
The Strain is a new drama series, premiering in July 2014, based on the book series written by Guillermo del Toro and Chuck Hogan. It’s a thriller that deals with the mysterious outbreak of an ancient strain of vampirism that spreads throughout New York City and the CDC team tasked with battling it.
FX’s The Strain-themed SXSW lounge continued this theme with sleeping pods made to look like tombs. They gave away branded water and energy shots, comic books of the series, and allowed people to make reservations online for 20-minute sessions in the sleeping pods.