Sports Illustrated is boldly going where no bikini shoot has ever gone before. It’s one small step for content, and one giant leap for swimsuits everywhere.
SI took two-time swimsuit issue cover girl and international supermodel Kate Upton into an airplane that flies a parabolic flight path, therefore simulating the zero gravity weightlessness of outer space. NASA has used these flights since the early days of the space race, in order to train astronauts on the effects of zero gravity.
— SI Swimsuit (@SI_Swimsuit) February 18, 2014
Sound like fun? You can try it for yourself for the affordable price of $5,000 a ride. But fair warning, some of the parabolic aircraft bear endearing names such as the “Vomit Comet.”
I prefer to leave the acrobatics to Ms. Upton, who you can see in all her Zero Gravity glory in this video:
Sports Illustrated has executed an out-of-this-world content strategy; one that is sure to drive shares, comments, visits and page views across all their digital platforms. For more from SI’s shoot with Kate Upton, click here.top photo by Anton Oparin / Shutterstock.com