Klout is no longer solely focused on measuring your social media influence. They are diving into the content curation game, and, according to The Official Klout Blog, you can now find relevant articles and posts to share with your audience through Klout “Create”.
In this new tab, Klout recommends content that it thinks will resonate with your audience. They pull this content from social media and from RSS feeds from thousands of sites. What makes this different from other content platforms is that they aren’t showing you content they think YOU will necessarily like, but that your audience will. And, you cannot share your own stuff. You can, however, schedule the content you want to share from Klout Create to go out to your audience at times when they’re actually listening.
Klout expects to debut more tools to help with original content curation and insights into your social impact. And they encourage lots of feedback, so that they can tailor their services to be more useful and helpful.
What do you think? Have you checked out this new Klout service? Join the discussion #NewKlout