Without making any formal announcement, Facebook rolled out new call-to-action (CTA) buttons. These are designed for brands to use both in ads and organic posts. CTA buttons appear on the side of ads or posts, inviting readers to take action. Buttons labeled “Learn More,” “Shop Now,” “Sign Up,” “Download” and “Book Now” encourage readers to do just that.
Call-to-action buttons are beneficial for two reasons:
- CTA buttons will surely improve click-through rates. After all, customers are more likely to take action if they are prompted to do so. That’s why marketers always include a call-to-action in their copy.
- CTA buttons take the pressure off fitting a call-to-action in the thumbnail image. With Facebook’s frustrating 20 percent text rule within images, every character is important to get the message across. A separate CTA button leaves room for more important text within the image.
As of now, the only way to create CTA buttons for ads and posts is with Power Editor. Keep in mind that adding the button lowers your character limit from 150 to about 132. Also, the CTA button appears only in ads that show up in the News Feed, not on the sidebar.
Call-to-action buttons are a good thing for brands, but they’re certainly not earth-shattering. After all, most people browsing around Facebook click on photos or stories that interest them. If an ad is compelling, the reader is likely to click on it whether or not it has a CTA button. Still, it makes sense to use the call-to-action button going forward. Whether you’re selling a product, seeking registration, driving traffic to your blog, or pushing e-book downloads, a CTA certainly won’t hurt.
How do you plan to use call-to-action buttons on your Facebook ads?
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An app I use to manage my business page now allows you to add these buttons from their UI. You can pick from 20 buttons, but specifically, I love the Call Now button as it lets me provide the phone number I want to be called at.
As a travel agency owner, it is perfect.
It's an amazing ad on of facebook. Social media marketing strategies are made to improve the brand image in the minds of people and this is the great addition in the strategy to boost the posts and the sales of the company. Thank you for sharing the great information.
LOL @FedericoRiva...Movember was a rough time for me :)
Hi @JubertSagun! I'm glad you enjoyed it. Have you had a chance to use the CTA buttons?