Facebook Call-to-Action Buttons

Feb 12 • Facebook, Social Media • 2334 Views

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Without making any formal announcement, Facebook rolled out new call-to-action (CTA) buttons. These are designed for brands to use both in ads and organic posts. CTA buttons appear on the side of ads or posts, inviting readers to take action. Buttons labeled “Learn More,” “Shop Now,” “Sign Up,” “Download” and “Book Now” encourage readers to do just that.

Call-to-action buttons are beneficial for two reasons:

 

  • CTA buttons will surely improve click-through rates. After all, customers are more likely to take action if they are prompted to do so. That’s why marketers always include a call-to-action in their copy.
  • CTA buttons take the pressure off fitting a call-to-action in the thumbnail image. With Facebook’s frustrating 20 percent text rule within images, every character is important to get the message across. A separate CTA button leaves room for more important text within the image.

 

As of now, the only way to create CTA buttons for ads and posts is with Power Editor. Keep in mind that adding the button lowers your character limit from 150 to about 132. Also, the CTA button appears only in ads that show up in the News Feed, not on the sidebar.

 

Call-to-action buttons are a good thing for brands, but they’re certainly not earth-shattering. After all, most people browsing around Facebook click on photos or stories that interest them. If an ad is compelling, the reader is likely to click on it whether or not it has a CTA button. Still, it makes sense to use the call-to-action button going forward. Whether you’re selling a product, seeking registration, driving traffic to your blog, or pushing e-book downloads, a CTA certainly won’t hurt.

 

How do you plan to use call-to-action buttons on your Facebook ads?

 

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6 comments
FedericoRiva
FedericoRiva

I do not usually follow hairy women advices but will make an exception this time.

JubertSagun
JubertSagun

Thanks for sharing Jamie.. I really had a great read.. 

JMcCook23
JMcCook23

Hi @JubertSagun! I'm glad you enjoyed it. Have you had a chance to use the CTA buttons?

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