Teenagers… they’re Facebook’s most important demographic, yet they’re becoming less active on this dominant social media site. The numbers are still high, of course, but active Facebook usage among teens in 30 countries dropped from 76 percent in the first quarter of 2013 to 56 percent in the third quarter.
What’s drawing teens’ attention away from the largest social media site in the world? Not surprisingly, mobile chatting and picture-sharing apps are stealing the spotlight. According to Forbes, between the first and third quarters of 2013, all of the top 10 faster-growing social platforms were mobile apps. The four highest on the list grew in usage by over 100 percent. These include:
- The messaging app WeChat with an astounding 1021 percent growth (primarily in China and South East Asia)
- The Twitter-owned video-sharing app Vine with an extraordinary 639 percent growth
- The photo-sharing app Flickr with an impressive 254 percent growth
- The video-chatting app Skype with a notable 105 percent growth
Snapchat is also worth mentioning. It’s estimated that 10 percent of teens on a global scale use this fleeting photo-sharing app. Among users in this demographic, Snapchat is more popular than Pinterest, WeChat, Vine, Line, and LinkedIn.
Because Facebook relies heavily on its peer-to-peer community, complete with public messaging and photo sharing, the closed messaging and video- and photo-sharing apps are proving to be particularly harmful to Facebook’s up-until-now unrivaled popularity.
There’s an undeniable shift going on as teens switch their attention to mobile apps. To help it stay in the game, Facebook is changing its composition to appeal more to a mobile audience. But only time will tell how the battle for users will play out among today’s most popular social media sites.
Do you prefer one of the mobile apps mentioned above rather than Facebook? Leave me a comment as to which one, and why.