Target Partners with Top Pinterest Users

Feb 10 • Front Page, Pinterest, Social Media • 2496 Views

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Target has done it again. They once again have solidified their position as a forward-thinking, creative company by utilizing Pinterest in a fun and social media-savvy way. The top three Pinterest pinners will have the opportunity to release limited-edition collections featuring party products, which you’ll be able to buy in-store and online.

 

 

The three pinners who were chosen all have huge followings on Pinterest:

 

Joy Cho

Joy has well over 13 million followers on Pinterest and her blog, Oh Joy!, focuses on design, fashion, food, and joyful moments from everyday life. Her Target collection will debut in September 2014.

Oh Joy

Source: Oh Joy!’s Pinterest Page

 

Jan Halvarson

Jan has over 8 million followers on her Pinterest boards, and her blog, PoppyTalk, is a lifestyle blog dedicated to supporting the beautiful, the decayed, and the handmade.  Her Target collection will launch in June 2014.

Poppytalk

Source: PoppyTalk’s Pinterest Page

 

Kate Arends

Kate has over 2 million followers on Pinterest and her blog, Wit & Delight, focuses on design, fashion and home décor. Her Target collection will be out on March 16, 2014.

Katea

Source: Wit & Delight’s Pinterest Page

 

Target is the first retailer to engage pinners to create party collections, and all three collections will debut on Target’s Pinterest page.

 

Pinterest offers a world of possibilities for companies that are willing to think outside the box. What do you think of Target’s unique undertaking?

 

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About the Author:

Cole thrives on ideas, problem solving, and has a creative passion. His entrepreneur spirit led him to start his own photography company, where he took a wildly creative and interactive approach to the old-school photo booth. His goal is to help others find how to use the technology available online to create better content, reach more people, and, most importantly, offer more value. Cole is the Director of Search and Innovations at Splash Media.

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