To this day, I feel like if I put in enough time consuming all the information available, particularly with the net making it so readily available, I can get an advantage in any technology business. – Mark Cuban, “How to Win at the Sport of Business.”
The formula isn’t new. It’s so simple that it’s almost too good to be true. Those who put the time in to gain what Mark Cuban calls a “Knowledge Advantage” have a clear leg up on their competition. But with so many avenues for consuming information, how does a savvy marketer find the best information in a concise, consumable format that they can easily understand?
The answer is SlideShare. With over 60,000,000 unique visitors per month and rising, SlideShare is much more than just an avenue to share presentations. It’s the world’s largest professional content sharing community. While I could go on and list anywhere between 3 and 30 reasons why your brand should be on SlideShare, I’m going to fight that urge and point you in a direction that can help you gain the knowledge advantage necessary to help your business or—gasp—help you get that promotion you want (and deserve!). Here is what you need to do:
- Establish a Timeline – Time is our most valuable resource. I’d venture a guess that the main reason we don’t gain a knowledge advantage is because we are too lazy, but a close second is that we don’t establish a realistic timeline. Give yourself 15 minutes a day on SlideShare to search through presentations applicable to your job, then read one and jot notes down. Some presentations will be more valuable than others; remember, learning is a marathon, not a sprint. Retain what you’ve learned, and keep your notes all in the same place for easy reference.
- Know What You’re Looking For — One of SlideShare’s biggest value points is the SEO value of its presentations. Which is great for the owners of the content, but this also means that users can find exactly what they’re looking for as long as you know what you’re looking for. With 26 categories, available in five different types, SlideShare makes it easy for users to find what they need. If you don’t see what you need in the categories, the search bar itself will point you in the right direction.
- Make it a habit – Committing to learn is a long-term decision. Just remember how much more valuable it was to pay attention in your classes all semester than it was to pull an all-nighter the night before a test. Put your 15 minutes of SlideShare on your daily calendar, and hold yourself accountable. Remember, this is for your own good!
Ok, I’m hopping off my soapbox. But before I throw you to the SlideShare wolves, here are three presentations I found today during my 15 minutes of “knowledge advantage” time. I hope you find them as useful as I did. Good luck!