Hashtags were first introduced via Twitter six years ago, and since then they have migrated onto Instagram, Tumblr, Vine, Pinterest, and many other social platforms. Now, at long last, Facebook has incorporated clickable and searchable hashtags onto its platform. Is your business making the most of marketing with Facebook hashtags? If the answer is yes, then congratulations… your company is a pioneer and a trendsetter. If you’re not using hashtags, then here are some of the benefits you can gain by using them in your Facebook marketing campaigns:
- Increased Reach. Help get your brand in front of people who are looking into a certain topic and might not ordinarily see your brand. Here’s an excellent example of that with the California Pizza Kitchen newsjacking #SharkWeek to get their product seen:
- Improved Organization. Help people organize and find more info on a certain topic or about a certain product or need. Crayola has done that with its #BackToSchool Facebook hashtags. Anyone looking for Back to School deals or supplies will find Crayola’s deal.
- Greater Consistency. By using the same hashtag on all your platforms, it makes it easy to share that content across all platforms, including Twitter, Google+, Instagram, LinkedIn or Pinterest posts. Lowe’s is always making 6-second videos on Vine to show quick fixes. By sharing this photo and the hashtag #Vine, Lowe’s shows viewers where they need to see the video, and by using the hashtag #LowesFixInSix, they maintain consistency with the same hashtag that they use on Vine for the videos. Clicking on those Facebook hashtags will take viewers to all related posts over all Lowe’s platforms.
- Prime Promotions. Facebook Hashtags are a great way to promote special events, new products, and limited time offers. Red Bull, a sponsor of the X Games, reminds you of its special event with the hashtag #XGames, also giving X Games fans an easy way to find photos and info of all events.
- For Fun. In honor of Great Britain’s royal baby, many brands had fun with the news and came up with cute hashtags to celebrate. Oreo’s It’s a Boy was just one of many.
Things to keep in mind:
- Privacy settings – Privacy settings remain in effect. So, if a private user uses a Facebook hashtag, only his or her friends (depending on their Facebook settings) are allowed to see it.
- Creative license – You can have fun with hashtags and make up word plays or cute sayings that are entertaining.
- Capitalization & Spaces – Capitalization doesn’t matter and spaces won’t work. #Splash Media isn’t the same as #SplashMedia.
- Research – Do your research before you settle on a hashtag for your marketing campaign. See if the hashtag you want to use is popular or stands for something else. Depending on your strategy, you may want a hashtag that is already in use … or you may want to create your own.
Hashtags are here to stay, so it’s a good idea to try them and test if they work for your brand. Try various strategies and measure the results.