So we’ve been hearing the phrase “SEO” more and more. Let’s “SEO” this, let’s optimize this for our “SEO.”
What is SEO? SEO is short for Search Engine Optimization. SEO “is the process of improving the visibility of a website or a Web page in search engines via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results.” [i]
What does that mean? Search engines use complicated algorithms to determine relevance and ranking, and such algorithms are always changing. Thus, keeping your website in shape to be ranked well by these algorithms is an ongoing process. It is important because the higher your website is on the SERPs (search engine results pages), the more traffic you will likely get to your site. Search traffic is qualified traffic, meaning users are explicitly looking for what you have. In addition, you don’t have to pay for each click (as you do with paid search).
SEO is an important aspect of digital marketing. SEO serves its purpose of retention and acquisition. When somebody already knows of a brand and then goes on the web to find more information about it, it is crucial your online brand presence is strong—especially for your brand name and for your keyword. It is important for retention, otherwise other competitors might get the click by ranking higher than you. When somebody searches the Internet for a relevant keyword or industry key phrase, you want your company to rank for that search, not your competitor. This helps you gain more business in the online playing field.
The online field is a different arena, but a huge player in the game of marketing. We are starting to see trends in using different online devices to ensure sales. This cross-device usage is illustrated in the graphic below:
As you can see, SEO is an important component of online marketing. It serves as an acquisition and retention tool for companies and helps expand brand presence.
Great article for beginners learning SEO. It is intranet for beginners to understand and explore the two main categories of SEO. 1) On Site SEO This refers to the physical aspects of the website, the coding, the copy, the page load speeds, internal link structure etc... 2) Off Site SEO Off Site SEO refers to all the external factors influencing the website. The back links, forum mentions, google places page, social media profiles etc... Thanks for your post. Andy
I think allot of business find SEO too undependable, but the reality is that is a key aspect of business. And I really think a mix between SEO and PPC is needed. Thanks Connie. -A