Have you heard about Nextdoor, the new private social networking service for neighborhoods? It’s the next step in local social media. Nextdoor makes it safe and easy to share online content you’d be okay sharing with your neighbors in person. It’s like taking the community of Facebook, adding in the usefulness of Craigslist and the efficiency of an email listserv, consolidating it all and applying it specifically to your neighborhood. In short, it’s the ultimate in social media management.
- Only you and your neighbors can see what’s shared.
- Every neighbor has to verify their address.
- Every neighbor signs in with their real name. Just like in person.
- Your website is protected by password and encrypted by HTTPS.
- We never share your info with advertisers.
Why People are Using It:
- To give away an outgrown bike.
- To find a trustworthy babysitter.
- To share info quickly about a break-in.
- To figure out who is the best local handyman.
- To organize a garage sale.
- To search for a lost pet.
- To better know your neighbors.
- To form playgroups or organize car pools.
The City of Richardson residents have joined Nextdoor, and so has the Richardson Police Department, which will provide crime information, alerts, and other department news through the site.
Application for Businesses
As Nextdoor expands to include police departments and local city government, it wouldn’t be surprising to see local businesses included in some aspect. People like to share their opinions and experiences, such as which restaurants they frequent regularly or which nail salon has the best service. Add into that the opportunity for businesses to offer local neighborhoods special deals, and this might be a match made in heaven.
There’s also the sheer amount of information that Nextdoor will have on neighborhoods that could be invaluable to businesses. They can survey neighborhoods and find out what businesses the communities’ residents think are missing. That’s geotargeting to the extreme!
It’s not Facebook or Twitter. Nextdoor is a local social media network specifically designed for the neighborhood community, because there are so many ways neighbors can help each other, but many don’t know their neighbors, or how to contact them.
Do you think we have a need for local social media applications like Nextdoor? Would you join if your neighborhood belonged?
[photo credit: shapeshift via photopin cc]
It would be interesting to see if local businesses are going to be allowed into the Nextdoor mix, or if it is strictly for individuals. Another question I have is if businesses are allowed to join in their neighborhood's Nextdoor, will they get to upload their own profiles or have others make the profile, like with Angie's list? I'll be keeping my eye on this social media trend, that's for sure.
Great questions, Nick. It's not clear yet how businesses will be using the service, but we're interested to find out too.