What does Halloween have in common with marketing? More than you think! Clever marketing requires creative content, a clear message and the right delivery to attract and impress consumers. Halloween requires the same.
As with any marketing campaign, you need to start with a strategy, understand your target audience and craft quality content.
- Offer Something Desirable
When I was in high school, my Mom was on a super health food kick. And so, when Halloween rolled around, she decided to give out healthy snacks. You know, like boxes of raisins or packages of nuts. And wouldn’t you know it, that was the one year our pumpkins were trashed. By trashed, I mean they were smashed and destroyed. The lesson here? Know your target audience and what they want. Here, the target audience is trick-or-treaters. Do they want chocolate and sour punch straws? Or dental floss and raisins?
The same goes for marketing. What does your target audience want? The great thing about social media is that it opens the lines of direct communication between businesses and consumers … and makes it easy in fact. People are already spending time on Facebook, LinkedIn, Twitter, Pinterest, YouTube, etc., so it’s in your best interests to make sure your business is there also. It might seem scary at first (just like opening your front door to rush of trick-or-treaters) but ultimately, it makes for a better relationship with your consumers and creates loyal followers.
- Create a Memorable Experience
What are you doing to entice that target audience? Are you in costume and the house decorated? Trick-or-treaters are much more likely to stop at your house if the porch light is on and the decorations are out. It’s the same with marketing. Put yourself in the mind of your audience. How welcoming is your marketing campaign? Have you dressed it up and gotten creative?
- Patiently Encourage Word-of–Mouth Support
Sometimes it takes a while to reap rewards from your marketing campaign. Trick-or-Treaters will spread the word that your house is a great place for candy … just like real-life customers will use social media to spread the word about your business and its awesome products and services.
So, next time you’re passing out candy, remember the tricks and treats involved, and apply those same basic principles to your next marketing campaign, whether it’s traditional or through social media—or both.